Three core pillars epitomise Rebecca Björnsdotter.
Quiet Strength
Encapsulates Rebecca´s personality and approach towards life, characterised by considerable determination, integrity and self-reliance. Speaking to an independent, direct and modern woman, Rebecca Björnsdotter believes in slowing down, and making time for quiet reflection. This plays out aesthetically in the geometric, Viking-inspired brand hardware, bold stack heel shapes and the delicate use of pewter braid detailing. Feminine, yet powerful, it is a juxtaposition of softness and resilience, gentleness and grit.
Mother Nature
Reflects how the world is a significant source of inspiration, contentment and peace with its strong links between femininity, wilderness, fertility and, of course, motherhood. As an important element of Viking culture as well, the references are reflected in Rebecca Björnsdotter’s leaf motif on the Louise heel, with the acetate inner reflecting how light passes through a leaf. It can also be seen in the choice in nomenclature with goddess names and flora colours. Rebecca Björnsdotter spends as much time as possible by the sea or in the countryside or forest, accompanied by her border collie.
Good Things Take Time
Captures Rebecca Björndotter’s unwavering commitment toward craftsmanship and quality – the products are uncompromisingly made in Italy. This pillar also depicts the brands’ initial steps in addressing issues of sustainability and product lifespan. Shining a spotlight on all that is handmade and steeped in heritage lifts the art that generations have created. And that some things are worth the wait, maturing and growing along the way.